Xtreme Brands: 112 Lease Agreements and 70,000 sqm in One Year
Fitness facilities and children’s entertainment centres are increasingly moving beyond their traditional role as add-ons to commercial properties. They are becoming fully-fledged businesses in their own right, generating year-round footfall, predictable revenue streams, and long-term lease stability comparable to grocery retail, everyday services, and food & beverage establishments.
This trend is reflected in the pace of expansion of the Xtreme Fitness Gyms and Xtreme KiDS networks, which together secured over 70,000 sqm across 112 lease agreements in 2025, cementing their position among the most active lifestyle operators in the Polish real estate market.
The combined portfolio spans locations in shopping centres, office buildings, and residential and mixed-use developments – each selected based on genuine, long-term demand and the specific needs of local communities. Plans for 2026 include the launch of over 100 new locations across the Xtreme Brands ecosystem – encompassing both Xtreme Fitness Gyms and Xtreme KiDS – alongside the start of international expansion.
The Xtreme Brands Ecosystem Enters a Phase of Mature Scale
Xtreme Brands’ growth is built on two complementary pillars: its fitness club network and its children’s activity concept. 57 new Xtreme Fitness Gyms clubs opened in 2025 alone – a figure that demonstrates the organisation’s capacity to manage multiple investment processes simultaneously while maintaining consistent operational standards.
In parallel, Xtreme KiDS – a network of modern movement and play spaces for children – accelerated its expansion. Seven new locations opened during the year, bringing the total to 11 active sites across Poland. The past months have confirmed the maturity of the concept and its readiness for further scaling within the Xtreme Brands model.
Scale doesn’t come from ambition – says James Cotton, prezes Xtreme Fitness Gyms and Xtreme KiDS. – In 2025, what mattered was not just the pace of expansion, but the organisation’s ability to sustain that scale over the long term and keep building on it.
The Family Segment as a New Value Driver for Commercial Properties
Alongside the fitness segment, Xtreme KiDS has been growing rapidly – a concept built around modern play and activity spaces for children, designed as environments that combine physical activity, motor skill development, and safe, engaging play.
In practice, Xtreme KiDS increasingly serves a complementary role to fitness clubs, particularly in residential schemes, mixed-use projects, and community-focused retail centres – enhancing the appeal of a property to families, extending visitor dwell time, and broadening the overall catchment area.
From a property owner’s perspective, Xtreme KiDS isn’t a conventional play centre – it’s an amenity that actively drives footfall and long-term asset stability – says Filip Puchalski, Commercial Director of Xtreme Fitness Gyms i Xtreme KiDS. – Families visit regularly, often combining a trip to the fitness club with their child’s activity session. That translates into longer dwell times and greater footfall predictability – both of which are critical from a real estate standpoin.
Depending on the location, Xtreme KiDS operates across flexible floorplate formats, designed with tenant mix diversification and enhanced family-oriented amenities in mind. The concept’s presence increases a property’s appeal to local communities, supports year-round footfall, and extends visitor dwell time – making it a meaningful component of long-term lifestyle strategy for commercial assets
Flexible Formats Over a One-Size-Fits-All Approach
Expansion at this scale across both concepts would not have been possible without long-term partnerships with property owners. Over the past two years, Xtreme Fitness Gyms and Xtreme KiDS have collectively secured close to 120,000 sqm, with over 70,000 sqm of that coming in 2025 alone. The network has also already secured additional locations scheduled to open between 2026 and 2028, ensuring long-term continuity of expansion and a high degree of growth predictability.
A development model based on precise format-to-property matching allows owners to plan occupancy and revenue over a multi-year horizon – independently of retail seasonality. The versatility of both concepts is reflected in a broad location portfolio ranging from shopping centres and office buildings to residential developments and mixed-use schemes.
The Fitness and Family Entertainment Market Remains Far From Saturation
By the end of 2025, the Xtreme Fitness Gyms network comprised 157 clubs across Poland, with 118 new franchise agreements signed over the course of the year. Xtreme KiDS closed the year with 11 active locations and 18 signed franchise agreements, pointing to a clearly defined growth trajectory for the concept.
Both concepts sit within a broader market context. Poland’s fitness market remains one of the most dynamic – and simultaneously one of the least saturated – in Europe, with a membership penetration rate of 8.9%, compared to 12–17% in Western Europe. EuropeActive forecasts project growth in European fitness club membership to approximately 100 million by 2030, a trend that is increasingly influencing investment decisions and shaping how lifestyle functions are perceived within commercial real estate.
