Our Story

After many years in the fitness industry abroad, he returned to Poland, opened his first gym, and made his dream a reality.

A childhood friend of Łukasz Dojka joins the business after building his career in finance abroad. Together, they grow the business.

Five new locations are opened under a new concept. Work on a franchise model begins.

The launch of the first franchise club marks the beginning of Xtreme Fitness Gyms’ expansion through franchising.

The Xtreme Fitness Gyms logo undergoes a rebrand.

Strategic workshops produce a new business definition and strategic mission: to open 227 profitable clubs by the end of 2027.

A milestone opening of the 50th club in Sanok. Between 2016 and 2023, the network grew to 50 clubs.

The network surpasses 50,000 active members.

A new concept created by Łukasz Dojka and Łukasz Nowakowski – Xtreme KiDS. The first play centre opens on April 2nd.

In January 2024, James Cotton takes over as CEO of Xtreme Fitness Gyms, while Łukasz Dojka moves into the role of Chairman of the Board of Xtreme Fitness Gyms.

The Xtreme brand refreshes its core values.

In August 2024, Xtreme signs its 200th franchise agreement.

In 2024, the Xtreme KiDS logo is updated.

Establishment of Xtreme Brands as an umbrella organisation, comprising: XF Franchise sp. z o.o. (Xtreme Fitness Gyms) and Zdrowe Maluchy sp. z o.o. (Xtreme KiDS)

A total of 42 new gyms and 2 Xtreme KiDS locations open during the year. The network closes the year with 100 Xtreme Fitness Gyms clubs and 4 Xtreme KiDS locations.

In April 2025, Xtreme Brands enters a strategic partnership with bValue Fund, which acquires a minority stake and supports further growth

A new long-term mission is defined – to become a leading franchise brand in the CEE wellbeing sector, targeting 750 locations by 2030 in Poland and international markets, through multiple franchise formats

Xtreme Fitness Gyms reaches 100,000 active members.