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Xtreme Brands

About Us

We are building a scalable, franchise-centric ecosystem of brands – Xtreme Fitness Gyms and Xtreme KiDS.

We combine a passion for health with a modern approach to business, data, and technology.

Our goal is to create lasting value for members, franchise partners, and local communities.

 

Strategic Mission

To establish the leading franchise brand in the wellbeing space across Central and Eastern Europe by opening 750 profitable locations in Poland and international markets, across multiple franchise models, by 2030.

 

Innovation & Technology

We are building a data-driven organisation. We use demand analytics and geomarketing in location selection, develop Business Intelligence (BI) systems to manage the network, and standardise processes while measuring performance across all operations. We also test new training formats and product partnerships – first through pilot programmes, and then scale them across the entire network.

What Areas Do We Operate In?

Logo Xtreme Fitness Gyms

Xtreme Fitness Gyms

A nationwide network of modern fitness clubs built around a ‘convenience’ model – located close to home or work. Each club features well-designed training zones (strength, cardio, functional training, and free weights), a wide class schedule, high service standards, and a mobile app that simplifies the everyday training experience.

Logo Xtreme KiDS

Xtreme KiDS

A complementary concept focused on active play and movement-based learning for children. Safe, family-oriented spaces that strengthen local communities and naturally extend the Xtreme brand ecosystem.

Our XTREME Values

Each letter in the word XTREME represents one of our six core values.
These values guide everything we do – in our clubs, at headquarters, and in our relationships with franchisees.

Xtreme Passion

We live the Xtreme lifestyle by building a unique, energetic community passionate about our business, brand, and members, actively engaged in the daily life of the company.

Teamwork

Our strength lies in teamwork – the synergy of diverse people and their efforts, united by shared values and common goals.

Responsibility

We take responsibility for our environment, the wellbeing of our members and employees, and for upholding high standards and business goals

Education

Development is part of our DNA and an integral element of everything we do – from our offering and processes to the skills of our teams.

Motivation to inspire

We are driven by a motivation to share knowledge and inspire those around them to change, grow, and push beyond their limits.

Enthusiasm for fitness

We are passionate advocates of physical activity and a healthy lifestyle.

Why Xtreme Brands?

Logo Xtreme Brands
  • A scalable franchise model with full support before and after opening
  • Strong, nationally recognised brands across Poland
  • Operational and purchasing efficiency – standardised systems, preferred suppliers, and dedicated tools
  • Innovations implemented after data validation and pilot testing
  • A community of entrepreneurs sharing knowledge and experience

 

Who Are We For?

  • Entrepreneurs and investors – seeking predictable, measurable growth within a proven franchise model
  • Property owners and developers – looking for concepts that generate stable footfall and long-term value for local residents
  • Industry and technology partners – co-creating products and solutions that enhance the user experience.

 

Our Awards

An Award-Winning Fitness Franchise Business

PULS BIZNESU AWARD

PULS BIZNESU AWARD

membership in the elite Business Gazelles club – a group of the most dynamically growing companies in Poland

BUSINESS GAZELLE 2025 – 1ST PLACE IN THE MAŁOPOLSKA REGION

BUSINESS GAZELLE 2025 – 1ST PLACE IN THE MAŁOPOLSKA REGION

in the ranking of the most dynamic small and medium-sized enterprises

BUSINESS DEVELOPMENT SYMBOL 2025

BUSINESS DEVELOPMENT SYMBOL 2025

in the Business Development category

BRANDS THAT MAKE AN IMPACT 2025

BRANDS THAT MAKE AN IMPACT 2025

Public Choice Award category

XTREME KIDS – FRANCHISE MARKET TRANSFORMATION LEADER IN POLAND 2025

XTREME KIDS – FRANCHISE MARKET TRANSFORMATION LEADER IN POLAND 2025

Businesswoman Awards by Businesswoman & Life magazine

XTREME FITNESS GYMS – FRANCHISE LEADER IN POLAND 2025

XTREME FITNESS GYMS – FRANCHISE LEADER IN POLAND 2025

Businesswoman Awards by Businesswoman & Life magazine

POLISH FRANCHISE ORGANISATION

POLISH FRANCHISE ORGANISATION

Membership

PARTNER OF THE YEAR 2024

PARTNER OF THE YEAR 2024

FIBO Cologne Trade Fair

HEALTHY BRAND OF THE YEAR 2024

HEALTHY BRAND OF THE YEAR 2024

FRANCHISE BRANDS WITH IMPACT 2024

FRANCHISE BRANDS WITH IMPACT 2024

Public Choice Award category

BUSINESS CHAMPION 2024

BUSINESS CHAMPION 2024

International Economic Forum

GOOD BRAND 2023

GOOD BRAND 2023

SIGNATORY OF THE CODE OF GOOD PRACTICE FOR THE FRANCHISE SECTOR

SIGNATORY OF THE CODE OF GOOD PRACTICE FOR THE FRANCHISE SECTOR

1ST PLACE

1ST PLACE

FIWE Awards 2021 – Fitness Club of the Year category

1ST PLACE

1ST PLACE

Franchise Expo 2021 – Innovation of the Year category

1ST PLACE

1ST PLACE

Franchise Expo 2020 – Innovation of the Year category

1ST PLACE

1ST PLACE

Leader of Quality – Franchise Model category 2019

Awards confirm the effectiveness of our model, operational excellence, and the real impact Xtreme Brands has on the growth of the fitness and wellbeing market in Poland and the wider region.

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Franchise Without Secrets

A transparent look inside the business – including operational performance, club results, key metrics and forecasts, financing options, and our expansion strategy.


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