Xtreme Brands at SCF 2026 Spring
24
March
2026
For the brand, attending the Shopping Center Forum is above all a time for conversations about new locations, expansion, and the role of fitness and family concepts in modern retail parks and shopping centres.
On 24 March, the spring edition of Shopping Center Forum 2026 kicked off at the Warsaw Experience Center at Legia Stadium – one of the most important gatherings in Poland’s shopping centre and retail park industry. Among the attendees is Xtreme Brands, operator of the Xtreme Fitness Gyms and Xtreme KiDS networks, taking part in the Forum as both a guest and a partner in business discussions.
This year’s SCF Spring brings together over 1,300 participants, including more than 400 representatives of retail chains and other tenants. The event has long been a cornerstone of the retail and commercial real estate calendar – a place where property owners, asset managers, developers, and brands expanding their networks across Poland come together. For Xtreme Brands, attending the Forum means, above all, a series of meetings focused on further expansion and discussions about the role that health, activity, and family leisure services play in today’s modern retail destinations.
A voice in the industry debate
The event programme also includes a substantive contribution from one of the brand’s representatives. Filip Puchalski, Commercial Director of Xtreme Brands, is taking part in the panel ‘Space Economics and Business Scalability: Strategic Priorities of Retail Chains’. The discussion covers topics such as the evolution of tenant development strategies, shifting approaches to floor space, and how retail chains are responding to new market conditions. In this context, the presence of a fitness brand is not merely a supplementary element of the programme, but part of a broader conversation about the evolving role of services within retail parks and shopping centres.
A forum where real locations are on the table
The strength of SCF has always been that it is not purely a conference. Alongside debates and panels, the event is built around intensive networking opportunities and direct meetings between brands and commercial real estate representatives. The event’s official materials highlight the role of its meeting scheduling system and dedicated spaces for business conversations, while the first day of the Forum traditionally closes with an industry afterparty. In practice, this translates into two days of discussions that often have tangible outcomes – from initial introductions through to agreements on future locations.
Fitness and family concepts as part of a venue’s everyday offer
From the perspective of retail park and shopping centre owners and managers, Xtreme Fitness Gyms and Xtreme KiDS align well with what modern venues increasingly need: regular customer footfall, functions embedded in daily routines, and an offer that drives not just purchases but habitual return visits. Traditional retail alone is no longer sufficient to build a venue’s competitive edge. Services that enhance a property’s usefulness and integrate it into the rhythm of residents’ daily lives are becoming ever more important – and that is precisely the logic underpinning both fitness and family concepts.
A tenant that drives footfall throughout the day
Xtreme Fitness Gyms is an attractive tenant for retail parks and shopping centres because the footfall it generates is not occasional but consistent. A fitness club operates from early morning through to late evening, drawing members before work, after work, and during the day – meaning it drives traffic to the property across all hours, not just during peak shopping periods. For property owners, this translates into greater visit frequency, more consistent customer engagement with the location, and a natural boost to the footfall of surrounding retail and service units. Fitness thus becomes not merely a tenant, but an integral component of the venue’s everyday ecosystem.
Xtreme KiDS strengthens the family profile and extends dwell time
Xtreme KiDS operates on a similar principle, though it addresses a different set of needs. It is a concept that attracts families with children and helps give a venue a more everyday, neighbourhood feel. For retail parks and shopping centres, this matters on two levels: it broadens the customer base on the one hand, and extends dwell time on the other. A well-designed activity space for children is not merely an occasional attraction – it can become a regular fixture in the weekly routine of local families, who in turn also make use of other tenants: food and beverage outlets, service providers, and everyday retail stores. In this sense, Xtreme KiDS strengthens not only a venue’s offer, but also its resilience to seasonality and shifting consumer behaviour.
Two brands that work well together
A further key asset is the complementarity of the two concepts. Xtreme Fitness Gyms addresses the needs of active individuals and those looking to make regular exercise part of their lifestyle, while Xtreme KiDS extends that offering to the family segment. In practice, this means a venue gains not a single function, but a full suite of services related to leisure, health, and the convenience of everyday life. For retail parks and shopping centres, this is a very concrete proposition – a location becomes more multifunctional, more closely connected to the local community, and more firmly embedded in customers’ regular habits.
Brand scale and the predictability of partnership
From a real estate market perspective, the predictability of the partnership is equally significant. Brands developed within a structured franchise and network model bring not only name recognition, but also operational standards, know-how, and a more consistent, repeatable process for opening and running locations. This is particularly valuable where what matters is not a one-off boost from a new tenant, but a stable, long-term brand presence that genuinely enhances a venue’s appeal. Xtreme Brands develops both concepts in exactly this model – building scale while working closely with local partners.
Conversations about expansion and new projects
For Xtreme Brands, participating in SCF is above all an opportunity to talk about the future – new locations, partnership opportunities, and how to grow the networks in places with real everyday footfall potential. This applies equally to retail parks, which are increasingly serving as convenient hubs for day-to-day errands, and to shopping centres broadening their offer with services that reinforce their social and functional role. In both cases, fitness and family concepts are no longer supplementary elements of the tenant mix, but an increasingly important component of it.
The brand’s perspective on the market
Attending SCF is for us not just an opportunity to present our expansion plans, but a genuine space for conversations with shopping centre owners and franchise partners. We are here to strengthen collaboration in key locations and to demonstrate that fitness today is an integral part of the modern retail offer – says Filip Puchalski, Commercial Director of Xtreme Brands.
Two days of meetings and market conversations
SCF Spring 2026 runs over two days – 24 and 25 March. The event’s official channels are set to provide coverage of the debates and panel discussions, and the Forum remains one of the most important meeting points for Poland’s shopping centre and retail park industry. For Xtreme Brands, the attendance is not a symbolic gesture, but a working one: two days of discussions about locations, partnerships, and the place that fitness and family concepts occupy in modern retail today.
