Xtreme Brands at the Franchise Fair 2026 – A Conversation About Numbers, Processes, and Responsible Growth
Franchising in Poland is maturing. It is increasingly viewed less as a ‘safe alternative’ and more as a deliberate business scaling model built on standards, data, and centralised support.
Industry data shows that approximately 80% of franchise systems remain active through the end of their contract term. This does not eliminate risk, but clearly highlights the advantages of a model grounded in procedures, central support, and purchasing scale.
Against this backdrop, Xtreme Brands’ presence at the Franchise Fair 2026 (19–20 March 2026, Warsaw, PGE Narodowy) carries strategic significance. The Group – operating the Xtreme Fitness Gyms and Xtreme KiDS networks – is using the event as a platform for conversations with investors about the realities of running a business in the fitness and children’s activity sector, which has been undergoing intense consolidation and professionalisation in recent years.
Scale as an Outcome, Not an Objective
Xtreme Fitness Gyms has surpassed 150 clubs across Poland, maintaining a strong year-on-year growth rate. The critical factor, however, is not the rate of expansion itself, but the ability to maintain operational standards as the number of locations grows. The model is grounded in catchment analysis – including demographics, purchasing power, and the competitive landscape within a defined radius – supported by centralised tools for sales, marketing, and cost management.
Growth in a franchise model must be measurable. Every location needs to be supported by data – from revenue forecasts and cost structures to recruitment potential. Scale is a consequence of a well-designed system, not a substitute for one – says Filip Puchalski, Commercial Director at Xtreme Brands. – The Franchise Fair gives us the opportunity to engage with investors who expect transparency and are thinking in terms of years, not months.
A Diversified Model – Fitness and Children’s Activity
The second pillar of growth is Xtreme KiDS – a concept designed as a year-round environment for children’s regular physical activity. Unlike traditional play centres, the model requires a more advanced operational setup and staffing structure, but in return offers a more predictable revenue stream and stronger ties to the local community. In practice, this means moving away from a model driven purely by weekend footfall towards structured, recurring programmes and classes.
For investors, the synergies between the two formats are equally significant – both in terms of location strategy (retail parks, convenience-oriented properties) and shared operational infrastructure. Standardised processes, common marketing tools, and centralised IT support help reduce costs and shorten time to market.
A Conversation About Risk, Not Just Potential
At the Franchise Fair, Xtreme Brands representatives will address not only the revenue potential, but also the capital requirements, fixed cost structures, staffing challenges, and the real level of owner involvement required. In a mature franchise model, transparency becomes a competitive advantage in its own right.
The Polish fitness market still has room to grow, but competition – from both national chains and independent operators – is becoming increasingly demanding. In this environment, an edge is built not on the claim of a ‘proven concept’, but on the quality of the system and the ability to maintain standards across hundreds of repeatable operational decisions.
Xtreme Brands’ presence at the Franchise Fair 2026 signals that the Group is ready to engage in that conversation openly – grounded in data, experience, and the clearly defined expectations of its partners.
