News
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2 March 2026See more
Two Deals, One Direction – Xtreme Brands Enters Plejada in Sosnowiec
Plejada Shopping Centre in Sosnowiec has signed two lease agreements with Xtreme Brands for Xtreme Fitness Gyms and Xtreme KiDS, both of which are set to open at the property on ul. Staszica 8b.
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18 February 2026See more
Xtreme Brands at the Franchise Fair 2026 – A Conversation About Numbers, Processes, and Responsible Growth
Franchising in Poland is maturing. It is increasingly viewed less as a ‘safe alternative’ and more as a deliberate business scaling model built on standards, data, and centralised support.
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3 February 2026See more
The Weight of Young Poles – How Physical Inactivity Affects Children’s Development
Physical activity should be a natural part of every child’s daily life. In practice, however, this is not always the case. The fast pace of modern life, academic pressures, and packed extracurricular schedules make it increasingly difficult to find time for exercise.
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29 January 2026See more
Xtreme Brands at Franczyza Expo 2026
Franczyza Expo 2026 in Warsaw (January 27–29) demonstrated growing interest in franchising, as well as greater caution among those considering entering this business model. Increasingly, decisions are not made on impulse, but following careful analysis of data, conversations, and comparisons of multiple options. Against this backdrop, Xtreme Brands’ participation in the conference segment of the expo was significant – it offered an opportunity to discuss franchising from an operational perspective rather than as a sales pitch.
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23 January 2026See more
Built for Years, Not Just for Summer – The Fitness Industry Revolution of 2026
Not so long ago, fitness clubs were selling the promise of a better body. Today – and this represents a fundamental shift – they are increasingly selling something far more valuable: a predictable system for maintaining health, fitness and wellbeing. In 2026, that transformation will accelerate. Not because the industry wants it to, but because the world demands it: consumers, medicine, technology, and demographics alike.
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21 January 2026See more
The Body’s Quiet Signals – How Does a Lack of Movement Make Itself Known?
Just 30 minutes of moderate physical activity each day can significantly improve health and wellbeing.
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16 January 2026See more
Movement Classes for Seniors: Yoga and ‘Healthy Spine’ in Bemowo, Warsaw
Small groups, mindful training and consistency over pressure – the 'Sprawny Senior' ('Active Senior') programme launched at Xtreme Fitness Gyms in Bemowo on January 20th.
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16 January 2026See more
Xtreme Brands Strengthens Management Team Ahead of Next Growth Phase
Małgorzata Gala and Stanisława Dalczyńska join Xtreme Brands to reinforce the company’s capacity to manage scale, operational efficiency, and organisational culture.
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9 January 2026See more
Xtreme Brands: 112 Lease Agreements and 70,000 sqm in One Year
Fitness facilities and children’s entertainment centres are increasingly moving beyond their traditional role as add-ons to commercial properties. They are becoming fully-fledged businesses in their own right, generating year-round footfall, predictable revenue streams, and long-term lease stability comparable to grocery retail, everyday services, and food & beverage establishments. This trend is reflected in the pace of expansion of the Xtreme Fitness Gyms and Xtreme KiDS networks, which together secured over 70,000 sqm across 112 lease agreements in 2025, cementing their position among the most active lifestyle operators in the Polish real estate market.
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8 January 2026See more
Xtreme Brands: 64 New Locations in One Year
2025 marked a turning point for Xtreme Brands – a transition from a phase of rapid growth to one of mature, sustainable scaling. Over the course of twelve months, the group launched 64 new locations – 57 Xtreme Fitness Gyms clubs and 7 Xtreme KiDS venues – steadily cementing its position as one of the fastest-growing franchise systems in the Polish market.
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