News
Entry list
-
19 June 2026See more
Is a Franchise Worth It? The Questions to Ask Before Signing the Agreement
What stops many people from starting a business is not a lack of ideas, but a lack of confidence. They don't fully trust their own calculations, the potential of a given location, or whether they will be able to manage a team, put together an offering, and win their first customers. Bringing all of these elements together is also a major challenge — and doing so, of course, without burning through cash in the first few months.
-
17 June 2026See more
HiXstories. My Journey to My Own Fitness Club — Xtreme Brands Launches a New Podcast
The decision to open your own fitness club is about far more than choosing the right location and equipment. A future owner has to take on several areas of work all at once. It falls to them to plan the investment, prepare the premises for opening, recruit and train a team, and design a sales system — as well as manage it day to day.
-
16 June 2026See more
Fitness, retail and franchising
Xtreme Fitness Gyms, MODIVO PLATFORM i MODIVOclub create a new ecosystem around the member
-
15 June 2026See more
Xtreme PASS at Xtreme KiDS
A convenient subscription that makes regular, active play a natural part of family life.
-
10 June 2026See more
World Franchise Day
On 10 June, we celebrate World Franchise Day — a day dedicated to a model that brings together the scale of a large organisation with the spirit of local entrepreneurship. For Xtreme Brands, it is a particularly meaningful day, as the network is built entirely around this system.
-
10 June 2026See more
Xtreme Brands strengthens its expansion in the Czech Republic
Xtreme Brands, the organisation behind the Xtreme Fitness Gyms and Xtreme KiDS brands, is reinforcing the team responsible for its development outside Poland. Štefan Blahovec is joining the company as Development Partner. His role will be to support the brand's expansion into the Czech market, develop relationships with partners, and lay the foundations for scaling the fitness club network in the Czech Republic.
-
9 June 2026See more
We have opened our third Xtreme Fitness Gyms club in Opole
On 20 May 2026, we opened another Xtreme Fitness Gyms club. This is our 177th location in Poland, the 9th in Opole Voivodeship, and the third in Opole itself — a location that will be particularly convenient for residents of the north-eastern part of the city and for those who regularly visit the Turawa Park retail and service complex.
-
8 June 2026See more
Jowita Pawlak joins Xtreme KiDS
On 18 May 2026, Jowita Pawlak joined the Xtreme KiDS team, taking on the role of Kids Experience and Programme Manager. In her new position, she will be responsible for developing programmes, workshops, events, and the standards that shape the experience of children and parents across play centres operating under the Xtreme KiDS brand.
-
27 May 2026See more
Pre-Opening Marketing for a Gym: How to Build Interest in Your Club Before You Open
A fitness club begins incurring costs the moment it opens. Rent, utilities, salaries, equipment leasing, software fees — the bills will not wait for your membership base to reach a comfortable level. One of the most expensive mistakes you can make when opening a gym is waiting until it is ready before starting your marketing. Do not wait until you are already expected to be generating revenue from growing community interest before you start building awareness of your facility.
-
25 May 2026See more
How to Choose the Right Location for a Fitness Club? Make Your Decision 70% Faster
The location of a fitness club affects not only the cost of entry, but also operations throughout the entire lifecycle of the club. The consequences of decisions made before signing a lease agreement come back to haunt you later — during the fit-out, space planning, customer service, and the day-to-day work of your team. The more thoroughly the analysis is carried out at the outset, the fewer corrections will be needed after opening. The predictability of how the facility runs will also be significantly greater.
Franchise Without Secrets
A transparent look inside the business – including operational performance, club results, key metrics and forecasts, financing options, and our expansion strategy.