Xtreme KiDS is expanding its subscription offering for families. Xtreme PASS gives children the opportunity to visit play centres regularly without having to buy a ticket each time, and allows unlimited play within their chosen package. It is designed for parents who want their child’s activities to be more than just an occasional outing — whether it’s a friend’s birthday party, school holidays, or a rainy afternoon.
The subscription fits naturally into the brand's philosophy of developing play centres as spaces for healthy, active play. Xtreme KiDS does not want to be simply a place children visit once in a while. The brand's ambition is to create local spaces that families can return to regularly — for movement, time with peers, activities, workshops, challenges, and well-organised time away from screens.
More Movement, Fewer Screens
Children today have fewer natural opportunities for spontaneous physical activity. Some of the time that was once filled with running around outside, climbing, group play, and fresh air has now been taken over by screens. A phone, tablet, or television is always within easy reach, effortlessly captures attention, and keeps children occupied — but it cannot replace what is fundamental to a child's development: movement, contact with others, testing their own abilities, and learning through experience.
That is why Xtreme KiDS builds its offering around active play. In the venues, children can run, jump, climb, dance, make friends, take part in activities, workshops, themed events, and family challenges. Movement is not an add-on to the play centre programme — it is the core and the guiding philosophy.
Xtreme PASS is designed to reinforce exactly that: regularity. A one-off visit brings a child joy and excitement, but it is repeated activity that helps build a habit. If a child knows they can come back more often, it becomes easier to make movement a natural part of the week — rather than a special treat that happens once every few months.
A Subscription Instead of Single Visits
Xtreme PASS works like a membership for Xtreme KiDS play centres. Depending on the chosen package, a child can visit regularly, with no time limit on play and no need to buy a ticket on each visit. It is a particularly convenient solution for families who live close to a venue, regularly look for activities after nursery or school, or want a reliable option for weekends, weekday afternoons, and days when the weather is not on their side.
For parents, predictability matters. A subscription makes it easier to plan the family budget and to make more frequent use of a space that combines play, physical activity, and a thoughtfully managed experience for children. For children, what matters most is something different: the chance to return to a place they know, enjoy, and associate with movement, freedom, and a great time.
In practice, Xtreme PASS changes the way families think about a play centre. It is no longer just a venue for a special occasion. It can become a regular fixture in the family's weekly rhythm — a place the child returns to in order to move, meet others, take on a challenge, or simply spend their time actively.
Discounts on Events, Birthdays, and Additional Attractions
Xtreme PASS also includes additional benefits for families. Subscribers can take advantage of discounts on special events organised at Xtreme KiDS venues, with a 50% discount on the child's entry ticket for this type of event.
Families with an Xtreme PASS also receive a 10% discount on organising their child's birthday party. This is a meaningful part of the offering, as birthdays are one of the most common reasons for visiting a play centre. For parents, it means less organisational effort, a ready-made space, and a programme for the children. For the birthday child, it means celebrating in a place they already know and love, with the freedom to play with their invited guests.
Depending on the package, the offering also includes other benefits — such as discounts on workshops and classes, the option to bring a friend once a month, discounts on coffee or tea for adults, and free entry for a carer. The subscription is therefore not simply an entry pass, but a broader programme of benefits for both the child and the whole family.
Points, Challenges, and Rewards for Being Active
An important element of Xtreme PASS is a system designed to engage children in the activities running across Xtreme KiDS venues. Subscribers can collect points by taking part in various challenges, tasks, and events, and then exchange them for rewards.
It is a simple mechanism — but one that is well suited to children. Young children love seeing progress, collecting proof of participation, reaching new milestones, and working towards a reward. At Xtreme KiDS, this mechanism is designed to encourage active participation rather than passive consumption of attractions. The child does not simply show up at the venue — they get involved, give things a try, complete tasks, earn points, and have a reason to come back.
This autumn, the brand plans to launch a larger loyalty programme project for Xtreme PASS members. Collecting stickers as a reward for being active is set to become even more appealing and engaging for children. It is another step towards building a lasting relationship with families — one based not only on visits to the venue, but on regular activities, challenges, and small goals that children can work towards on each return visit.
A Play Centre as Part of the Family's Weekly Routine
Xtreme PASS reflects the direction in which Xtreme KiDS is heading. The brand does not treat play centres as one-off attractions, but as local activity spaces for families — places that help children move more, spend less time in front of screens, meet other children, and develop their physical abilities through natural play.
For parents, this kind of offering means simpler logistics. There is no need to think each time about where to take the children, what to organise on a free afternoon, or how to get the little ones away from their phones and tablets. An Xtreme KiDS venue can become a regular part of the family's weekly routine.
For children, however, what matters most is that movement is never presented as an obligation. There is no need to say "go and do some exercise." All it takes is creating a space where a child wants to run, jump, climb, dance, collect points, and find out what they can do next time.
That is the purpose of Xtreme PASS: more regular play, more movement, and more opportunities to build good habits. No pressure. No screens. At a pace the child understands best — through play.
